I attended a lecture by Alex Center, Design Director at Coca-Cola, titled “Find Your Inner Kanye” where he advised us designers to love ourselves as much as Kanye loves Kanye.

As anyone knows, Kanye has a ridiculous amount of self-confidence. Like a damaged-frontal-lobe-causing-a-complete-inability-to-moderate-behavior-or-thinking kind of confidence.

Kanye has made such memorable remarks as “I am the number one human being in music. That means any person that’s living or breathing is number two,” and “My greatest pain in life is that I will never be able to see myself perform live.”

Alex’ call to action wasn’t to be a narcissistic asshole but to believe in your work. Be the expert in the room. You don’t need to suffer from a brain injury to fall in love with the creative process and revere whatever emerges.